Lighting dramatically shapes how a doll’s features read in photos. Start with a simple setup: a key light for main definition, a fill light to soften shadows, and a background light to separate the subject from the backdrop. Natural daylight can be ideal, especially on overcast days when light is diffuse and flattering. If shooting indoors, opt for continuous lights with adjustable color temperature to control skin tones. Use a diffuser or softbox on the key light to create gentle, even illumination and avoid harsh reflections on synthetic skin.

Position the key light at about 45 degrees to the subject, slightly above eye level, to sculpt the face without creating flat shadows. Place the fill on the opposite side at a lower intensity to reduce contrast, and add a backlight or hair light to separate the doll from the background and add dimensionality. A neutral backdrop minimizes color casts. Keep a reflector handy to bounce light into the eyes and under the chin. Shoot with a stable tripod and adjust white balance rather than relying solely on post-processing. Experiment with angles and distance to find the most natural, portrait-friendly look.